Google reveals new logo for mobile world
It is in with the new and out with the old as Google unveiled a new logo for its core search services. In an effort to smooth the text into a new image that can more easily be read on tiny screens, the site has clipped off the curly serifs from the letters and instead replaced them with a much smoother look that it says "reflects the reality" of what the site is today. The new logo also has slightly softer colours.
The new Google logo, without the curly bits of the old logo
The company said the change was needed because people were now reaching Google on lots of mobile devices rather than just desktop computers. The new logo, and its many variations, would work better on the many different-sized screens through which people used or encountered Google and its services.
The Google logo released in May 2010. Can you spot the difference with the one from 2013?
As well as the full logo of the company's name, it also plans to use four dots in its signature blue, red, yellow and green colours and a single, multi-coloured capital "G" to represent it - a compact version of the Google logo that works in small contexts.
The Google logo launched in September 2013, without its former 'shadow' effect
Google announced the change on its official blog and illustrated what was different via a series of animated gifs (or image files that supports both animated and static images). It said the revamped logo was "simple, uncluttered, colourful, friendly" and represented the best of Google.
The design team behind the new logo was gathered earlier this year. One key challenge for the designers was to refine "what makes us Googley".
Aerial view of the Googleplex, the corporate headquarters of Google, Inc. in the US
The change comes after Google put its many divisions under an umbrella company called Alphabet, although the change doesn't seem to be related to the company's re-organisation. But it does bring the look of Google in line with the more simple design of Alphabet. The company last updated their logo in September 2013.
(All images - credit: Wikimedia Commons under Creative Commons licence)
