McDonald's unveils first organic hamburger: the McB
McDonald's hasn't always had the best reputation when it comes to the quality of its meat - but now the fast food chain is trying its hand at going organic. The company has unveiled the 'McB' - its first ever antibiotic-free, humanely raised, organic hamburger.
McB - the new organic burger from McDonald's
Next month, customers can enjoy the new burger - sourced from organic farms in Germany and Austria - in two different versions, then vote for their favourite.
The 'McB' combines an organic meat patty with Lollo Bionda lettuce, tomatoes, pickles, red onion rings, Edam cheese, various sauces and a dark bread. The 'Long McB' has an organic beef patty, which is garnished in a bun with sunflower seeds, with rocket salad, Maasdam cheese, red onion rings, tomato and a spicy sauce.
The Lollo Bionda is a premium lettuce, appreciated for its unique shape - a beautiful round mound of pale green, crisp frilled edged leaves – and refreshing taste
Great news for health-conscious people everywhere, right? Well, not quite!
The new organic burger will only be available in selected German restaurants from October 1 to November 18.
McDonald's traditional menu of greasy burgers and fries
But the trial could pave the way for organic burgers to join the growing list of healthier options McDonald's has sought to introduce to its traditionally greasy menu of burgers and fries. The restaurant now offers salads, wraps, and an option to add apples to its popular children’s Happy Meal.
One of McDonald's health-conscious options - a salad
McDonald's also pledged in January 2015 to transition to so-called “sustainable” beef by 2016.
The idea of organic beef sure does sound nice: According to McDonald’s, the new burgers will be made from beef that’s free of antibiotics, synthetic chemical fertilizers, and pesticides and sourced from cows that run free in green pastures and eat only organically-grown, GMO-free feed.
Organic beef comes from cattle who have not been fed antibiotics
The larger question, of course, remains: What’s in the rest of its burgers?
(All images - credit: Wikimedia Commons under Creative Commons licence)
